Sales Force Management Leadership

Question: College President Ralph Tesseneer discloses how he figured out how to esteem decent variety as a kid on the homestead in Louisiana: At some point, Dad got back home with two donkeys, Old Blue and Old Kate. Blue was wild and flighty, however Kate was dependable and did what was mentioned. At the point when you snared them together and said get up, Blue bounced to it. Kate was delayed to begin, yet when the going got hard, Kate went directly on with the current task. I have discovered employees are a similar way. They are typically tough people, and if a way can be found to saddle their novel gifts, they will arrange and accomplish ponders. In dealings with others, the pioneer faces the difficulties of comprehension and esteeming various sorts of individuals, and of being astute, mindful, and adaptable in addressing their requirements. To the degree this test is met, people will be served and associations will thrive by the blessings they bring. What does it take to address this difficulty? First is a genuine conviction that the best useful for all people can best be accomplished by cooperating. Second is the information that assorted variety enhances people and gatherings. Third is the everyday act of thinking about the interests and addressing the requirements of others. Ask yourself how you are getting along in these three key territories, and what you can do to improve. Answer: Administration is the truly dependable task to carry out in an association. In this manner, the fundamental duty of a pioneer is to coordinate the colleagues with giving the vision and goals of the association. There is another substance of a pioneer to deal with the feeling of anxiety of the representatives or colleagues (Johnston Marshall, 2016). In the trial of monkeys, the pressure is broke down with the electric stun. There was a couple of monkeys who were utilized to execute the test. Brady (1958) (The Executive Monkey Study, 2016) has researched the limit of a person in taking care of over the top pressure. Along these lines, the analysis has uncovered the obligation of an innovator in dealing with the pressure. The trial has uncovered that in the event that an individual works under an enormous tension consistently, at that point the individual would be influenced by sickness. The pressure would lead the individual towards the sickness. As per the examination, there was a couple of monkey has given electric stun in their foot (The Executive Monkey Study, 2016). The main contrasts between the two monkeys were that one had the option to control the stuns with a switch and the other one needs to endure the pressure constantly. Following 23 days, it was seen that the official monkey, who had the option to deal with the stun, was experiencing the gastric ulceration while the burdened monkey was not influenced that much by the stuns (The Executive Monkey Study, 2016). The normal pressure has made it more grounded than before to deal with the pressure. This investigation has clarified the prerequisite of stress the board in the hierarchical structures by pioneers. Accordingly, the investigation demonstrates to the administration styles of the associations to deal with the feeling of anxiety of the representatives (Johnston Marshall, 2016). Something else, this will end up being the unscrupulous issue for the association and the limit of the representatives will diminish. References Johnston, M. W., Marshall, G. W. (2016).Sales power the board: Leadership, development, innovation. Routledge. The Executive Monkey Study. (2016). Pirate.shu.edu. Recovered 9 August 2016, from https://pirate.shu.edu/~hovancjo/exp/brady58.htm

Wireless Network Security and Preventive - MyAssignmenthelp.com

Question: Talk about theWireless Network Security and Preventive Methods. Answer: Presentation The report portrays the significance of executing security in the remote system framework for shielding it from high ran information breaks. It has been expected that with the quick advances in innovation, the availability of remote gadgets are likewise expanding much of the time in the two work environments and houses. This report explains the dangers and hazard related to remote system framework. The difficulties related to the remote framework are a lot of hard to relieve consequently important innovations are required to be adjusted for this sort of frameworks those are likewise represents in this report. Distinctive appropriate advancements are there those ought to be utilized in the working and home ambiances for alleviating the security dangers (Rawat et al., 2015). Aside from this, the report likewise expounds certain examination questions and unclear regions of remote system frameworks and furthermore shows the best possible utilization of the innovation Difficulties In both home and working environments remote systems are broadly utilizing by the framework engineers. Run of the mill difficulties are related to all the remote systems, for example, remote neighborhood, passage, administration set identifier and so on. The fundamental test related to the framework is the security (Chen et al., 2016). On the off chance that the framework needs suitable safety efforts, at that point the whole procedure will be disappointment because of absence of precise avoidance measures (Rezvani et al., 2015). So as to set up made sure about correspondence between various advanced gadgets, WLAN is a neighborhood utilizes high recurrence radio waves in the frameworks. In the conventional remote correspondence systems, remote correspondence has developed as a significant discovery (Lake et al., 2014). The untidiness of the system framework has totally diminished after the utilization of remote system framework. The difficulties related to this are as per the followi ng: Weakness in remote security arrange: For the consecutive sensor organize engineering, the remote sensor arrange structures single point breakdown. The primary driver for the security laps is the unattended sensor hubs (Li, et al., 2014). So as to follow the remote gatecrashers, there is a limit for the current area following strategies. In the updated particular of IEEE 802.11i, the dangers and system challenges are not yet thought of. The sensor systems for observing methodology are in the helplessness zone. The ongoing security models and standard security dangers: The present remote individual territory arrange has a youthful security plans (He et al., 2015). The security models created for wired systems are not in any way compelling for the remote systems. For the heterogeneous system and for the keen home system the distinguished issues are separately insufficient security and confinement issue. Assaults on the remote sensor systems: In request to create ensure for security in all the layers of the systems there is no basic security model (Rashid Rehmani, 2016). Against the common security dangers, insurance components are a lot of feeble. The security adjusted for the security and system layers are exceptionally feeble. Indeed, even the safety efforts for the general remote sensor arrange are extremely frail. Assaults on Ad-hoc remote system: In the greater part of the cases it has been distinguished that the cryptographic answer for gatecrasher recognition are exceptionally powerless (Butun, Morgera Sankar, 2014). For the worm assaults there is no such reaction strategy has been created by the system security engineers. Various kinds of remote system security advances are there those are utilized generally both in the working environments and faculty employments. Be that as it may, for blunder application in the corporate field, distinctive security concerns have been embraced (Rashid Rehmani, 2016). So as to improve the security includes, the sellers of remote security suppliers assume dynamic jobs appropriately still before down to earth execution all the dangers are should have been considered appropriately. In the adjustment procedure of remote neighborhood, security is the significant danger. Small as well as huge endeavors are confronting significant security dangers because of absence of appropriate advances (Rezvani et al., 2015). Security is the obligation regarding both the purchasers and for the specialist co-ops. So as to build up the security draws near, the components of remote security those ought to be executed are as per the following: The unapproved clients are required to be debilitated through the usage of appropriate confirmation draws near. The rouge passages must be dispensed with from the framework for keeping it from unapproved get to. In any event, during the information progress stage the data must keep made sure about from the outer assailants. The accessible remote security arrangement incorporate wi fi ensured get to (WPA), the Wi Fi Protected Access 2(WPA2), Virtual private systems administration (VPN3) (Butun, Morgera Sankar, 2014). Legitimate execution of use and system firewall and virtual private system will help the endeavors from unapproved get to. It has been discovered that, with the VPN organize the classified data of one undertaking can't be spilled and the secrecy could be looked after well. One of an advancing security structure, for the WLAN and the interoperability issue has been recognized (Razzaque, Salehi Cheraghi, 2013). Access in wi fi builds the pace of security danger for the most part. Through the wi fi association, the assailants may assault to the security systems and access server for taking data for abusing. Issues In the portable Ad Hoc arrange, for discovering the gatecrashers the cryptographic based plans can likewise be flopped in like manner. The Ad hoc arrange directing conventions are totally inclined towards the security assaults (Jing et al., 2014). Most of the directing conventions are concern just with the switch lengths. During the organization stage, the WSN portal single point disappointment may happen. Be that as it may, after the sensor hubs sending, they may stay unattended (Butun, Morgera Sankar,l 2014). While considering the convention issue, it has been discovered that, the convention connection may get bombed in both the system and information interface layer of the system models. Pertinent Technologies Legitimate Intrusion Detection System (IDS) can be utilized for moderating the issues related to remote system framework. During the root development stage, various types of assault counteraction, strategies can be utilized by the framework engineers (Shamshirband et al., 2014). From framework examination, it has been discovered that, it is fundamental for the security measurements to being the basic piece of the security measurements. The WSN issues can be relieved by expanding the issue perseverance of the system (Wu, Ota Dong Li, 2016). All the hubs of the system are required to be checked occasionally. So as to deal with the security issues of convention appropriate security models are required to be executed by the framework engineers. Uses of the Technologies Advancement of cryptographic innovation: In request to relieve the system related security dangers the distinctive cryptographic conventions are required to be created in both the system and application layers in the system models (Rohbanian et al., 2013). It will help the framework from outside assailants, for example, DOS assault and DDOS assaults. With the assistance of the RADIUS verification just the approved clients will be capable access the system formally (Jing et al., 2014). The meeting keys will build the security scope of the framework and in the Bluetooth gadgets, the best possible PIN are required to be entered for making the pair just with the known gadgets. Upgrade Compressed Real-time Transport Protocol (ECRTP) is another innovative application that can be utilized in the remote point to point joins (Butun, Morgera Sankar, 2014). The mistake rates in the bits can likewise be alleviated with the assistance of this convention. The issues of heterogeneous remote systems can likewise be moderated with the assistance of the joining model system (Rezvani et al., 2015). Then again, there is another convention named as OLSR which is utilized to keep the neighbor data made sure about from the outside aggressors. Explain Vague Areas The framework is a lot of productive and essentially for increment the general business adequacy a large portion of the business associations and in any event, for staff utilizes individuals do utilize this applications broadly (Razzaque, Salehi Cheraghi, 2013). However, one of the obscure pieces of the system framework is the inappropriate verification. Research Questions What are the exceptional preparing and improvement programs that ought to be created for the remote system security? Regardless of whether the safety efforts are successful for the two working environments and homes? What are conventions that must be utilized for the system security? What are the significant difficulties for remote system security? Regardless of whether in the wake of recognizing issue the proper alleviation advances are accessible or not? What are the diverse acquired issues of security issues? Regardless of whether the vitality issues forbid the security plans? What are the apparatuses that could be utilized for information assurance? End From the general conversation it tends to be inferred that so as to keep the delicate data made sure about from the outside assailants security is one of the significant worries that is required to be thought of. The report referenced all the security dangers and difficulties related to remote sensor arrange. Diverse research addresses related to remote system security are additionally delineated in this report. Aside from this, so as to moderate the difficulties various advances are adjusted and applied on the security dangers. The correct utilizations of those innovations are likewise outlined in this report. Aside from the difficulties moderation systems, likewise the report showed diverse pertinent innovations those can b

Top 10 Application Tips # 7 Fellowship Statement COLUMBIA UNIVERSITY - SIPA Admissions Blog

Top 10 Application Tips # 7 Fellowship Statement COLUMBIA UNIVERSITY - SIPA Admissions Blog This is the seventh entry in our “Top 10? list to assist you with understanding the process of submitting your admission application to SIPA.   This entry is focused on advice regarding the section of the application entitled “Fellowship Statement.” Funding a graduate school education can be challenging and I will offer additional insight regarding financial aid in some future entries, the point of this entry is to provide guidance on the information that we ask for on the admission application. Question:   What do I need to do to be considered for a scholarship from SIPA? Answer: Every single person that applies to SIPA is considered for scholarship funding.   Thus, all you need to do to be considered is to complete the admission application. When an Admission Committee member reads the application and makes a decision, he or she can note that they wish for the candidate to be considered for scholarship from SIPA.   After all of our admission decisions are made the Committee then takes files that have been marked “consider for fellowship” and deliberates on who will be awarded funding. Question:   Are international students treated differently in the scholarship consideration process? Answer: No, all applicants are treated the same regardless of citizenship.   Scholarships are based on merit and we are looking for the best possible candidates for admission.   This may lead to the question . . . Question:   “What characteristics does a successful scholarship candidate possess? Candidates we typically award first year scholarships to “stand out” among the crowd so to speak.   You could say that along with academic and professional excellence, successful candidates possess a unique story, motivation, and/or drive backed by action that sets them apart from the rest of the pool of applicants. It might also be a candidate that overcame extreme obstacles to achieve success.   There is no formula or checklist that we use to nominate candidates for first year fellowship, we typically tell the Committee to identify the top 10-15% of files they read as worthy of scholarship consideration. The decision of who to award scholarships to is very difficult for a few reasons.   First, our applicant pools are extremely qualified each year.   Every admitted applicant possesses an impressive record of accomplishments matched by unique characteristics that the Committee believes will make a strong contribution to the admitted class. Second, the Committee is only able to award funding to approximately 10-15% of the admitted class.   SIPA reserves the majority of scholarship funding for second year students.   Not receiving a scholarship offer from SIPA as a newly admitted candidate should not be taken as a slight, it has more to do with the very accomplished pool of applicants and the limited amount of funding for the first year of study. Non-Columbia Fellowships SIPA does partner with several organizations to provide funding for admitted candidates.   In some cases we provide matching funding and in other cases we just wish to recognize the affiliation by granting our own scholarship to a candidate.   The organizations we partner with are listed in a drop down menu on the Fellowship Statement Page of the application.   See below for a picture: You may choose up to two organizations you either have an affiliation with or organizations you have submitted applications to for funding.   The process is competitive and we are often not able to award funding to everyone that has a relationship with an affiliated organization. For example we receive applications from many qualified alumni of the Peace Corps and we do set aside funding to recognize excellence during service in the Peace Corps, however with the large number of Peace Corps alumni applying we are unable to provide funding to every qualified candidate. Free Application for Federal Student Aid (FAFSA) Timing U.S. citizens and permanent residents interested in receiving funding from the Federal Government should submit the FAFSA, but please do not do so prior to January 1st, 2011.   The 2011-2012 FAFSA will be needed and the Department of Education does not post the form online until the new year starts. Question:   What is meant by “head of household?” Answer: By head of household we mean that you are either entirely responsible for your own finances or that you are the main source of income in a family unit.   The family unit should not include your mother or father.   An example of head of household would be that live on your own or that you are married and have been earning 50.1% or more of the income for your household (which might or might not include children). Assets and Liabilities Sections The instructions are fairly clear on the site, please only enter your assets/liabilities and if married include those of your spouse.   Do not include parental information. Question:   Do I need to provide proof of the ability to pay for my education costs when I apply? Answer: No.   Admission decisions take into account merit only, not the ability to pay.   International students admitted to the program will have to provide proof of funding to have a visa issued, however this process does not take place until after an international candidate has been admitted and paid an enrollment deposit. Question:   Is the International Fellows Program (IFP) different from general SIPA scholarship funding? Answer: Yes.   Consideration for scholarship funding through the International Fellows program is different from general SIPA scholarships.   To apply, applicants must submit a 300 word statement about why they wish to be considered. It is not mandatory to apply for IFP funding, applying for IFP funding is optional and candidates who do not apply will not be viewed negatively.   For more information on the IFP program, please click here.

Women s Political And Islam - 1265 Words

Women’s political rights in Islam has been a controversial topic in the modern age. With the growth of ideologies like feminism and liberalism, Islam has been carefully examined underneath a microscope for some time. Some argue that Islam subjugates women because they are not given the exact rights or roles men have been given. Allah (swt) has given men and women different biological, physiological, and psychological attributes. In the Quran Allah (swt) says in chapter 4; verse 32 â€Å"And do not wish for that by which Allah has made some of you exceed others. For men is a share of what they have earned, and for women is a share of what they have earned. And ask Allah of his bounty. Indeed, Allah is ever, of all things, Knowing.† This verse†¦show more content†¦Women also took part in wars by being nurses and care takers of the soldiers (Dr, Nakir Naik, 2014). We can understand why it is not recommended nor obligated for women to partake in the battle field th rough Quranic verses and Hadeeths. In the Quran Allah (swt) says in chapter 4; verse 32 â€Å"And do not wish for that by which Allah has made some of you exceed others. For men is a share of what they have earned, and for women is a share of what they have earned. And ask Allah of his bounty. Indeed, Allah is ever, of all things, Knowing.† Allah (swt) has given men the upper hand in terms of physicality. Of course, there are outliers and exceptions but generally speaking a man is biologically and anatomically better suited to fight in war (Dr. Zakir Naik). Al-Sarkhasi said in Sharh al-Siyar al-Kabeer that â€Å"We do not like women to fight alongside men in war because a woman does not have the right physical make-up for fighting, as the Messenger of Allaah (peace and blessings of Allaah be upon him) indicated when he said: â€Å"This one was not a fighter† (said when he saw the body of a woman slain on the battlefield) (Shaykh Muhammad al-Munajjid, 2003).† Men are described as the â€Å"qawamun† in the Quran. This word is derived from â€Å"qawm† which is the Arabic word for standing up. They are required to stand up for their family in that they must protect andShow MoreRelatedIslam Studies Jahiliyyah1539 Words   |  7 Pagesof Islam. The Jahiliyyah is a core and critical part of the foundations of Islam, that certain elements of the jahiliyyah were borrowed, adopted and developed; whilst other elements were discarded as Islam evolved. It is important as aspects of the jahiliyyah period continues to have an influence after the advent of Islam. Elements of the jahiliyyah such as the geographical location; the political, social and religious life; pre-islamic literature, rituals of the Ka ba and the role of Women haveRead MoreWomen s Role Of A Muslim Woman1440 Words   |  6 PagesWomen’s Role in Islam In the west, the common picture of a Muslim woman is the stereotype of a woman hidden behind a veil, a voiceless, silent figure, stripped of rights. This picture of the Muslim woman is all too familiar to us, in large part because this is how the western media portrays women in Islam. If this is the picture of what most people think a Muslim woman is, what people think the roles of these women are not any better. Many people would think the roles of these women include being aRead MoreIslam : A Monotheistic Religion1505 Words   |  7 Pages Modern Challenges Paper Islam is a monotheistic religion taking into account disclosures got by the prophet Muhammad in the seventh century A.D., which were later recorded in the Quran (or Koran), Islam s consecrated content. Islam has spread quickly during the time and today the religion is, by a few estimations, the biggest on the planet. Devotees of Islam are called Muslims. The Arabic word Islam signifies accommodation, mirroring the confidence s focal precept of submitting to Allah. IslamicRead MoreWhat Role Did Violence And Warfare Play During The Origins And The Rise Of Islam1078 Words   |  5 PagesFirst of all, we are talking about what role did violence and warfare play in the origins and the rise of Islam. Since the 1950s, Western countries led by the committee to allow the establishment of Islamic mullahs called on the community of believers. Freed from the oppression of Islam out of the only parts of the land has old Yugoslavia and modern Israel. The real windfall rooted in Islamic fundamentalism and religious revivalism, part of the Muslim Arab countries because the current situationRead MoreMuslim Women As A Symbol Of Oppression856 Words   |  4 PagesIn the past decade, Islam has been viewed as a male dominant religion. Many people in the west proclaim that Muslim women are forced to wear and do things out of their own will and, therefore, the western society perceives Muslim women as a symbol of oppression. The main subject of controversy is the Islamic veil. In addition, the west proclaims Islam to be a sexist religion as the Muslim women are not held equal to men including a limited amount of women’s rights in Islam. In the Deepa Kumar articleRead MorePre Islamic Period Of Arabian People1399 Words   |  6 Pagesthe appearance of religion. It is common knowledge that understanding beliefs requires awareness of sociological, political, economic, psychological and philosophical life of a particular society. Thi s paper is aimed to explore the Arabian society’s condition in Pre-Islamic period and to prove that the spread of Muslimism has considerably improved people’s well-being, creating political and social structure. Pre-Islamic period embraces the late 6th and the early 7th century A.D. Recent historian studiesRead MoreThe Role Of Muslim Women During The Islamic World1564 Words   |  7 Pagesrole of Muslim women in the Islamic world is one has been widely discussed criticized by many people. The most common perceptions are of women living under the oppressive dictatorships of their husbands, forced into marriage, and constantly covered under the veil. The discussion of Muslim women and their roles are an important, firstly because there have been many misconceptions by non-Muslims which needs to be corrected and addressed. Secondly, some Muslim countries treat women unjustly in theRead MoreContributions Of Prominent Muslim Women1049 Words   |  5 PagesMuslim Women People when asked about Muslim women automatically picture an oppressed, mistreated, woman. One who doesn’t receive her rights and is not acknowledged in anyway. Which is all a misconception only conceived by non- muslims or people who might not have much knowledge in Islam. If they were to look deeper they would be astonished to see a womans worth in Islam and all the rights given towards women. And how women in Islamic history helped shape the religion. Some prominent Muslim women throughoutRead MoreThe Islamic Diffusion Of India1243 Words   |  5 Pagesbegan to convert to Islam, the religion carried to the coast of India. The first mosque in India was built in 629, it is called the Cheraman Juma Masjid. The mosque was made in the Indian state Kerala. Islam continued to spread into Indian cities, by immigration and conversion, as the Arab Muslims and the Indians continued trading. DIFFUSION Islamic diffusion in India happened through both Relocation and Expansion. India was first introduced to Islam in the 600’s when Arab traders regularlyRead MoreAisha Essay1413 Words   |  6 Pagesimpact of Aisha bint Abu Bakr on the development and expression of Islam. Aisha bint Abu Bakr was a leader, a woman, a wife, a theologian, a scholar and a political activist. She was precocious, loyal, brave and remarkably intelligent. These aspects of her humble life have allowed her to make a powerful impact on the development and expression of Islam that â€Å"no woman [has] reached†[1]. Not only did she influence the position of women in Islamic society, Islamic ethics, and the understanding and

Ideal Gas Law Quiz

My Best Friend Susie Free Essays

My best friend’s name is Susan, however, she prefers to be called Susie. Susie is a petite girl. She has sleek light brown hair that flows across her back, but she usually wears a braid. We will write a custom essay sample on My Best Friend Susie or any similar topic only for you Order Now Her complexion is a fair cream color, with a pair of amber eyes. Susie also has very light brown freckles scattered across her small oval face. She wears a cheerful smile. Susie also has a nice soft, warm voice. Susie can act somewhat shy around people with whom she is not well acquainted with. As a result, her shyness may be mistaken for rudeness, but once you get to know her you will notice that she is a very caring and intelligent person. She is also exceedingly good at sports. She plays basketball, soccer, tennis, does a little bit of golf, but her favorite sport is volleyball. When I first met Susie, I was very surprised too see that she was great at playing so many sports, especially volleyball. When it comes to Susie’s dress style, she likes to wear brilliant colors to express her cheerfulness, particularly colors like light pink, lime green, violet, or teal. On casual days she wears a t-shirt with a pair of light blue denim jeans, and sport shoes. Occasionally she likes to wear long skirts or dresses accompanied with a pair of boots. She also likes to wear a very nice apple scented perfume. Susie is a very talented and intelligent person. Aside from playing sports, Susie has a variety of hobbies. She likes to read, play the flute, practice art, and she also likes to write music and poetry. Susie is really passionate about art and sports. In fact, she always talks to me about how she wants to pursue a career as an artist and a volleyball player when she is older. Some of Susie’s favorite art pieces are the â€Å"Mona Lisa† by Leonardo da Vinci, and â€Å"Sunflowers† by Vincent Van Gogh. Susie’s personality can be described as a mixture of fun, caring, sporty, shy, artistic, and intelligent. My favorite trait about Susie is that she is very caring. She is always willing to stop what she is doing to help others. In conclusion, Susie is my best friend in the whole world, and I’m really happy to have her as a friend. How to cite My Best Friend Susie, Papers

Strategy and Innovation

Question: Discuss about theStrategy and Innovation. Answer: Strategy One of the important key ideas attained from the video is that there is a significant difference among business strategies, tactics, goals, and objectives. Sometime, managers get confuse among business tactics and strategies. For example, to always be the first mover in the industry, attainment of a global strategy, and be the low cost provider are not business strategies, but these are tactics, which are used by businesses to accomplish organizational strategies (Varbanova, 2013). Another important thought developed is that nowadays businesses are considered as a modern-day war. The main reasons behind this can be related to increased competition, highly dynamic business environment, and regular changing customers' needs and preferences (Sadler, 2003). In such a complex business environment, it becomes essential for managers to design a set of complex and flexible tactics that can lead to victor. It is also learned that a good strategy clearly provides answer to four questions inclu ding where do an organization should compete, think about unique value that a company can bring, resources and capabilities to be utilized, and sustain unique value (Cole, 2003). Strategies can be intended or realized. It is also learned that nowadays, strategy is more about what a company actually do instead of what it intends to do. The selected organization is Abbott Risk Consulting Ltd, which would be benefited from the application of the idea got in relation to the strategic development. In order to get success in current business environment, the implementation of these ideas would be beneficial for the company. For example, the company should develop a new business strategy to attain its mission and vision such as to deliver high quality consultancy services in an efficient and effective manner (Abbott Risk Consulting Ltd, 2013). Moreover, in order to develop an effective strategy, the company should firstly identify where it will compete such as selection of an appropriate marketplace, by reducing cost, offering innovative services, and use of advance technologies (Sadler, 2003). In addition, the company should identify the unique values for customers like delivering high value consultancy services. Moreover, organizational resources and capabilities should be identified to ensure their proper utilization for planning and implementing the strategy. In last, the company should work to sustain its unique values so that competitors cannot imitate and the business can get regular benefits. For example, the company should develop its resource based capabilities like human resource capabilities so that the competitors cannot easily imitate them. Currently, the company has a management team, in which all the members have specialists in their fields (Abbott Risk Consulting Ltd, 2013). The company can develop such capabilities to attain sustainable competitive advantage through its business strategies. Business Model Innovation It is learned from the e-learning activity that innovation is different from imitation and a successful innovation provides competitive advantage to the company over its main competitors. At the same time, it is also learned that there is also a significant difference between the terms such as invention and innovation. For example, an invention is related to find out a solution to an issue or a problem. In simple words, it can be discussed that invention is the outcome of a creative idea, while innovation refers to the process of turning invention into a business success (Al-Hakim, 2010). There are several examples of companies including Apple, Amazon, eBay, etc., which get success in today's competitive business environment through continuous innovation. It is also ascertained that for successful innovation, three important elements including new and fresh ideas, availability of big resources and continuous advancement of technologies are required. It shows that ideas and creativity are frequently considered as essential components of a successful innovation. To consider an issue in a new and different manner is known as to be creative and an idea can be depicted as a formula for addressing the problem (Al-Hakim, 2010). It is also found that there can be several driving forces and many stakeholders behind innovation. The main stakeholders include managers, customers, employees, etc (Clegg, Kornberger, and Pitsis, 2011). Another important element is found as availability of big resources for considering and implementing big innovation. For example, to implement a new innovative idea such as building of iTunes, iPhone, etc., Apple significantly makes huge capital investment as well as invest in other resources including human capital, technologies, equipment, and land and building. It shows that significant resources are required to ensure the long-term success of innovation (Girotra and Netessine, 2014). It is also assessed that in addition to a new idea and resources, different kind of techniques and new technologies are also required for the innovation success. Apple, Samsung, eBay, Amazon, etc. are some companies, which are technically advanced and highly invest in latest technologies that further support them to continuously innovate their products and processes. Another view grasped from the activity is that a business model innovation also answers some questions such as who are your customers, what is their needs and preferences, how you will create revenue and how the value can be created. The business model innovation supports in developing a balance among all these requirements (Kaplan, 2012). For example, before leading an innovation, it is essential to identify who will be the target customers and what are their expectations. It is because it would support in developing a product, which will meet the customers' expectations effectively. Moreover, innovation also supports the firm to create value elements for the firm so that customer satisfaction can be enhanced as well as revenue can be generated. It is also learned from the activity that a business can get success in business model innovation by following four steps including invention, ideation, integration, and implementation. It is also found that business model innovation can provide sustinable competitive advantage to the company because it brings invisibale changes to the outside world that will be hard to imitate by the competitors (Girotra and Netessine, 2014). In addition, it is also learned that there are ceratin key factors that must be considered by business managers to ensure the success of a business model innovation. For example, firstly, it is essential to ensure that the business implement only one business model at a time to ensure its success. Secondaly, it is essential to make sure that the business clearly communicate the business model innovation to different stakeholders mainly to customers to reap significant benefits. Moreover, it is also necessary to consider that innovation takes time, thus manageme nt should provide enough time to make an innovation successful. Fourthly, it is also important to get management commitment because without sponsorship or management support, it would be diffcult to execute innovation successfully (Girotra and Netessine, 2013). The selected organization is Burberry, which can benefit from the application of above ideas. Currently, Burberry is facing several challenges such as over reliance on UK market to generate revenue and British culture to produce its products, etc (Annual Report, 2014). It needs to implement a business model innovation to attain competitive advantage over competitors (Kaplan, 2012). Firstly, to execute the model, Burberry should rethink about the current business decisions related to earn revenue and manage cost and risk. The company should rethink such as what the new products offerings will be, when decisions should be made, and how value can be created for the customers to earn significant revenue. Burberry should first identify its target market and know about their product expectations as it would be helpful to design a new product as well as add new value elements to improve customer satisfaction. In addition, Burberry should encourage its employees to bring new ideas to improve the business and test those ideas to lead a successful innovation. Moreover, by ensuring adequate management support and providing needed resources to the innovation team, the company can work to implement the new ideas (Girotra and Netessine, 2014). An effective business innovation would be beneficial for the company to get ahead from competition. In addition, to ensure the long-term success of the new innovation, the company should develop a change management process that continuously analyzes the organizational as well as market changes and also develops necessary plans to implement those changes successfully. At the same time, the company should also focus on developing resource based capabilities in terms of human resource, equipment, and financial resources so that business innovation processes can be supported adequately to improve revenue and profitability position. Moreover, the company should also build a strong technological base so that new and innovative processes can be assisted to ensure long-term business success. 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